Course Length: 2.5 Hours

Location: Imperial County Office

Instructor: 20+ Years Operational Experience| MA, MBA or DBA, PhD | Industry Certification

Course: Tier 1 Sales and Marketing

Course Agenda:

• Sales and Marketing Topics
• Creating Demand
• Neural Marketing
• Product Adoption Cycle
• Chasm Crossing
• Demographics
• Psychographics
• Discounts
• Pricing
• Margins
• Branding
• Cold Calling
• Morale Building
• Goal Stretching
• Public Relations
• SEO / SEM